The Symplified Blog

Social Identity Conditions our Work Behaviors

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As consumers, we’ve grown accustomed to accessing a wide range of cloud services from Apple, Google, Facebook and Amazon via the single identity tools they offer. Facebook Connect has been incorporated into over 5 million Drupal websites allowing users to leverage their FB credentials to login and authenticate, and Instagram leverages users’ pre-existing Apple ID credentials to do the same thing.

Sounds simple enough and what we experience as consumers is a seamless, pain-free user experience. That engenders loyalty and brand-preference. Just ask the 30 million customers who subscribed to Instagram in two short years.

We’re so accustomed to seamless access to our cloud apps in our personal lives we’re starting to expect it in our professional lives. Consider how we routinely access the 20 or so SaaS and web applications commonly found in our work environments, like Salesforce.com, Success Factors and so on. Why shouldn’t we expect the same, streamlined user experience from business applications? Oh, and we want to be able to bring our own mobile devices to work (BYOD) to boot.

So how do companies grant us seamless, secure access to web and cloud-based applications with the same type of user experience on any device, anytime, anywhere that we’ve come to expect and may soon demand?

Enter Symplified Structure™. It also accelerates on-boarding for new customers and expedites the provision of new services. Taken together this means a simpler, more unified experience for users and top-line revenue growth for service providers.

Download the independent case study to see the positive impact Structure™ delivered for one of our customers in just 30 days. Needless to say, we are very excited…

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