Press Releases

Symplified Links Identity and User Management for Cloud Applications

SAN DIEGO, Gartner Catalyst Conference, July 27, 2011 – Symplified®, the Cloud security company, today announced Symplified Identity Manager™ (SIM), which centralizes identity and user management for cloud applications and synchronizes with both on-premises and cloud identity data stores. SIM combines policy-based provisioning with delegated and self-service administration capabilities, to automate account management for hundreds, thousands, and even millions of consumer users. To meet the needs of large, medium, and small organizations, SIM supports virtually all identity repositories and technologies including Active Directory, LDAP, Google,, databases, and SAML.

The massive adoption of cloud computing is creating significant identity management challenges for organizations, which grow in complexity with each new cloud application. According to research firm IDC, the total market for cloud and mobile security is worth around $4B today, and is forecast to hit $6B by 2015.

Automated User Management for the Cloud

To reduce the cost and time associated with user management for the cloud, SIM automates the process of adding, updating, and removing user accounts and entitlements across applications in private or public clouds. SIM provides a centralized and policy-based mechanism to provision and deprovision user accounts, synchronize identity data between on-premises and cloud user stores, grant application access permissions, define role-based access controls, enforce security policies for password strength, provide single sign-on (SSO) and audit and report on usage. It also includes an email workflow process for administration tasks that require multi-level approvals.

Delegated and Self-Service Administration

For organizations with large user populations, SIM provides facilities for delegating user management functions to improve security, productivity, and scalability.  The delegated administration capability enables companies to push management responsibility for user accounts to subsidiaries, branch offices, departments, customers, partners, etc., who have been granted access to cloud resources. To further improve efficiencies, SIM provides a self-service option that allows individual users to perform password resets, update profile information, request access to new applications, etc. With SIM, IT administrators have complete control over which management capabilities can be exposed in the delegated administration and self-service user interface.
“The complexity of managing identity data and user accounts for multiple cloud applications can quickly erase the operational benefits that attracted companies to the cloud to begin with,” said Darren Platt, CTO of Symplified.  “Symplified Identity Manager is designed to make user management for the cloud so automated, seamless, and low maintenance that nearly no additional IT resources are needed.”

Synchronizing Identity Stores

To extend on-premises identity repositories to cloud applications, SIM provides a unique policy-based Sync capability that can synchronize user account information in Active Directory, LDAP, and databases to, Google, Taleo, etc. Sync detects new accounts and based on their assigned rule set will automatically provision access to the appropriate cloud resources and establish SSO. It can map attributes between identity stores that use different conventions, and will track and implement changes over the complete lifecycle of the account without IT administrator intervention. When an account is deprovisioned in the source repository, Sync automatically removes the identity from each cloud application to avoid orphan accounts.

Pricing and Availability

Symplified Identity Manager is available immediately from Symplified and its business partners worldwide. Pricing starts at $1 per user/month.

About Symplified

Symplified provides the trust fabric of the Cloud by enabling companies to extend and enforce identity and access management policies on Cloud applications. The Symplified Suite unifies Web access management, federated SSO, auditing and user management. Meanwhile, the Symplified Trust Cloud™ is woven into the fabric of the Amazon Web Services platform and capable of delivering identity and access management services on a massively scalable and global basis.

The company has been recognized by the Wall Street Journal, CRN, Network World, the RSA conference, and others for its innovations.  Symplified’s management team created Web access management market originator Securant and the ClearTrust product, which was acquired by RSA Security. The company has received financing from leading venture capital firms Granite Ventures and Allegis Capital. Symplified is headquartered in Boulder, Colorado.

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