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Symplified Expands Board of Directors with Veteran SaaS Executive Gene Austin

BOULDER, Colo., May 21, 2013 – Symplified, the leader in Identity as a Service (IDaaS) for the hybrid cloud, today announced Gene Austin has joined its Board of Directors.

Austin has more than 30 years of experience in driving growth for Software-as-a-Service (SaaS) and other emerging technology companies. He was recently named president of Bazaarvoice where he provides leadership and strategic direction for the company’s global SaaS operations.

“Gene has an extremely strong track record in accelerating growth for SaaS and enterprise businesses that have become category leaders,” said Shayne Higdon, president and CEO of Symplified. “Together with the rest of the Board, Gene’s strategic guidance in areas including sales, marketing and business development will be a valuable asset as we continue to expand our IDaaS market share.”

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Austin was previously president and CEO of Convio, Inc., where he was the driving force behind the company’s IPO and eventual acquisition by Blackbaud in May 2012. Prior to that, Austin was vice president and general manager of the Enterprise Data Management division of BMC Software, and of the Internet Servers division of Dell. Austin also led sales and marketing for before its 1999 IPO.

“Symplified has a unique approach to IDaaS that helps companies to easily implement a strong identity and access management architecture in hybrid cloud environments,” said Gene Austin, president of Bazaarvoice. “Innovative technology is why Symplified is part of a revival in what was a stagnant market hindered by complex solutions that require too many moving parts. I’m privileged to join this exciting and dynamic team and I look forward to working closely with Shayne and the board to help the company capitalize on its tremendous growth potential.”

About Symplified

Symplified enables IT organizations to simplify user access to applications, regain visibility and control over usage and meet security and compliance requirements. Symplified provides single-sign-on, identity and access management, directory integration, centralized provisioning, strong authentication, mobile device support and flexible deployment options. Symplified is headquartered in Boulder, Colorado, and can be found online at


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