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Leading Retail Marketing Firm Turns to Symplified to Secure Customer Cloud Portal

BOULDER, Colo., July 6, 2010 – Symplified, the Cloud security company, today announced that retail marketing leader Ivie & Associates, Inc. is using Symplified SinglePoint to control access and provide federated single sign-on (SSO) to its customer-facing portal of cloud applications.

With more than 250 marketing professionals in the United States and China, Ivie provides a broad range of marketing services to help its customers maximize marketing budgets and work more efficiently without sacrificing quality. A central component of Ivie’s service delivery infrastructure is a cloud-based portal where clients can access key marketing applications as well as track projects. Each personalized portal is aimed at giving customers a unique Web experience, with the ability to access all core applications from one location. However, without SSO, accessing these tools was complex for end-users.

“At Ivie, our goal is to provide customers with a simple, easy way to access all of their core marketing applications via a centralized and custom Web interface. However, managing security across disparate cloud applications had become manually unfeasible,” said David Bailey, VP Technology for Ivie. “Symplified SinglePoint enabled us to dramatically decrease the workload on our IT department, improve the user experience for customers, and virtually eliminate help desk calls.”

Ivie is using SinglePoint to centralize access management and federated SSO for its customer marketing portal of nearly 10 cloud applications. With SinglePoint, customers gain direct access to all of their applications from a single web portal that only requires they sign-on once. Unlike competing solutions, Symplified even provides federated SSO between SAML and non-SAML applications. SinglePoint automatically enforces security policies defined by Ivie and only presents users with applications they are authorized to access. In addition, SinglePoint consolidates user activity logs from Ivie’s cloud applications to present a unified view of usage for reporting and compliance.

“When your core business depends on delivering applications via the cloud, security and ease-of-use are top priorities. For Ivie, managing access to a portfolio of applications that offer personalization for a large and growing customer base was draining IT resources,” said Eric Olden, CEO of Symplified. “Using Symplified SinglePoint, Ivie has eliminated the integration challenges of providing single sign-on for SAML and non-SAML applications and in the process has made its cloud application portal even easier to use.”

About Symplified
Symplified provides the Trust Fabric of the Cloud – integrating enterprise security policies and administration with cloud applications and data. The SinglePoint solution is available either as an on-premises appliance or delivered from the cloud as a secure proxy. SinglePoint is pre-integrated with leading cloud applications and platforms including Google Apps,, ADP, Taleo, Xactly, Jive, Workday and many others. Symplified’s founding management team also created Securant and the ClearTrust product, which pioneered the market for Web access management, provisioning and federation software. Securant was acquired by RSA Security for $140M. Venture funding for the company was provided by Granite Ventures and Allegis Capital. Symplified is headquartered in Boulder, Colorado.

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