Press Releases

Cloud Security Leader Symplified Named Finalist for Most Innovative Company at RSA Conference 2011

BOULDER, Colo., Jan 25, 2011 –Symplified®, the Cloud security company, today announced that it has been named one of the top 10 finalists for the “Most Innovative Company at RSA® Conference 2011” contest, part of the Innovation Sandbox, an RSA conference program that showcases the year’s best new security solutions. Symplified was selected for its break-through in developing the Trust Cloud™, which integrates with Amazon Web Services to provide cloud single sign-on (SSO), identity and access management services on a massively scalable and global basis.

The Symplified Trust Cloud is the first complete cloud identity and access management (IAM) platform woven into the Amazon EC2 (elastic compute cloud) platform. This turnkey IAM solution provides access management, authentication, user provisioning and administration, federated SSO, and multi-jurisdictional usage auditing for applications running on Amazon EC2 as well as third party SaaS applications and IaaS environments.

The Innovation Sandbox contest will be held on Monday, February 14 in Moscone Center North. Each of the 10 finalists will provide demonstrations and present to a panel of judges that include Asheem Chandna of Greylock Partners; Gerhard Eschelbeck of Webroot; Renee Guttmann of Time Warner Inc.; Paul Kocher of Cryptography Research, Ray Rothrock of Venrock and Hugh Thompson, Program Committee Chair for RSA Conference 2011. The “Most Innovative Company at RSA Conference 2011” winner will be announced Tuesday, February 15 during the RSA Conference 2011 opening session. Additional information is posted online at:

“Security threats are more varied and elaborate than ever before, creating major challenges for today’s security professional,” said Sandra Toms LaPedis, Area Vice President and General Manager of RSA Conference. “For the past 20 years, the commitment of RSA Conference has been to bring together the smartest people in the field to address these challenges. With this award, RSA Conference commends the companies and individuals that are driving the next stage of security innovation.”

“Symplified broke new ground with the Trust Cloud, by creating a solution that delivers federated single sign-on, identity and access management for cloud applications from the massively scalable Amazon EC2 platform,” said Eric Olden founder and CEO of Symplified. “The Trust Cloud not only secures applications running on Amazon EC2, but can also be used by organizations to host a centralized identity and access management infrastructure that has global reach and can secure hundreds of SaaS applications.”

About Symplified

Symplified provides the Trust Fabric of the Cloud that enables  companies to extend and enforce identity and access management policies on cloud applications. Symplified offers the only complete identity management suite for the cloud that addresses federated Single Sign-On, Access Control and Identity Management for public and private cloud applications. Symplified is available as an on-premises or completely hosted solution, and uses a proven proxy architecture that works without agents or custom code to speed deployment and cut management costs by as much as 80 percent. Symplified Trust Cloud is the only identity and access management solution woven into the fabric of the Amazon EC2 platform and capable of delivering cloud security services on a massively scalable and global basis. Symplified’s management team created Web access management, provisioning, and federation pioneer Securant and the ClearTrust product, which was acquired by RSA Security for $140 million. The company is backed by leading venture capital firms Granite Ventures and Allegis Capital.  Symplified is headquartered in Boulder, Colorado.

About RSA Conference

RSA Conference helps drive the global information security agenda with annual events in the U.S., Europe and Japan. Throughout its 20-year history, RSA Conference consistently attracts the best and brightest in the field, creating opportunities to learn about information security’s most important issues through face-to-face and online interactions with peers, luminaries and emerging and established companies. As information security professionals work to stay ahead of ever-changing security threats and trends, they turn to RSA Conference for a 360-degree view of the industry. RSA Conference seeks to arm participants with the knowledge they need to remain at the forefront of the information security business. More information on events, online programming and the most up-to-date news pertaining to the information security industry can be found at

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Single Sign-On (SSO) Buyers Guide

How is your enterprise managing the need for secure single sign-on across cloud applications and mobile devices? Download a Free copy of Symplified's Buyer's Guide to Single Sign-On (SSO).


Forrester Research – The Forrester Wave™: Enterprise Cloud Identity and Access Management

Download a FREE copy of The Forrester Wave™: Enterprise Cloud Identity and Access Management (IAM), Q3 2012.


Forrester Research – “Build an Identity and Access Management Strategy”

Download a FREE copy of this recent Forrester Research report to use as a roadmap for delivering security, productivity and cost savings with IAM.