BOULDER, Colo., May 4 , 2011 - Symplified®, the Cloud security company, today announcedthat that it was selected as a finalist for the highly coveted Red Herring 100 award, which annually honors the most innovative privately-held technology companies in North America. The winners will be announced at the Red Herring North America Forum in Hollywood, California, on June 15.

“Symplified originated the market for Cloud identity and access management, and we have more than 1 million licensed users. We continue to be the most innovative and fastest growing vendor in one of the biggest Cloud-enablement markets. Being recognized as a finalist for the Red Herring 100 further validates our vision and strategy,” said Eric Olden, CEO of Symplified.  “According to Forrester Research, Cloud security is set to become a $1.5B market by 2015 and make up nearly five percent of IT security technology spending. With the industry’s most comprehensive Cloud identity platform − integrated with the widest ecosystem of apps − Symplified is positioned to capture the lion’s share of the Cloud security market.”

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across North America. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.
This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.

Finalists for the 2011 edition of the Red Herring 100 North America award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in the telecommunications, security, Web 2.0, software, hardware, biotech, mobile and other industries completed their submissions to qualify for the award.

About Symplified | The Cloud Security Company
Symplified provides the trust fabric of the Cloud by enabling companies to extend and enforce identity and access management policies on cloud applications. The Company is the market share leader in cloud identity with more than 1 million seats of the Symplified Suite currently deployed by Fortune 500 and small medium businesses. The Symplified Suite is the only complete cloud security platform that unifies Web access management, federated SSO, auditing and user provisioning. Meanwhile, the Symplified Trust Cloud™ is the only identity and access management solution woven into the fabric of the Amazon Web Services platform and capable of delivering cloud security services on a massively scalable and global basis. It is deployed in 40 data centers worldwide.

The company has been recognized by the Wall Street Journal in its 10th Annual Technology Innovation Awards, named Coolest Cloud Security Vendor by CRN, a Start-Up to Watch by Network World, and one of the Top 10 Most Innovative Companies at the RSA 2011 conference. Symplified's management team has been developing pioneering identity and access management solutions for 15 years, and created Web access management market originator Securant and the ClearTrust product, which was acquired by RSA Security for $140 million. The company has received more than $18M in financing from leading venture capital firms Granite Ventures and Allegis Capital. Symplified is headquartered in Boulder, Colo., with offices in Palo Alto, Calif. Visit us on the web.


Editorial Contact:
Marc Gendron
Marc Gendron PR
781-237-0341
marc@mgpr.net