The Symplified Blog

Making Identity Just Happen.

As I listened to the chatter of speakers and conference goers at last week’s Glue Conference, I heard frequently that the traditional ways of solving user identity are hard, clunky, error-prone, expensive, complicated, “Enterprisey.”  Wait, Enterprisey?

The architects of the Web as a Platform are restless. They are challenging all the “bits and pieces, APIs and meta data, standards and connectors that will help us to glue together the varying applications of the new platform.” And it seems Enterprise Identity and Access Management is the next target for the great IT Consumerization movement — Identity should just happen.

Makes sense, right? Identity, or connecting users to their data, is right in the center of this movement. It is the Glue. And at last week’s show it was central to everyone’s discussions, from the likes of Intel, and Google. One interested participant I met summed it up best by saying, “Identity is a noisy channel these days.”

And so we discussed a future in which users get connected to their data more easily, using consumer-friendly standards like OAuth 2 and OpenID Connect and leveraging better tools like JSON to federate to web platforms. Google even promised “rainbows and unicorns” – a future world without passwords.

In other words, a future in which Identity is no longer Enterprisey.

Here at Symplified, we love that our Enterprise customers are demanding dead simple Single Sign-On to their business apps, and we love that application developers want to break down the barriers blocking their users. We are at the forefront of this change.

It’s just that today, the great Identity challenge for Enterprises is, well, that Identity is still Enterprisey. But before getting too hung up, consider the current phase in the Identity management evolution:

Back in February we released research on cloud IAM in which we found that the average organization manages 50 on-premises applications (two times the number of cloud apps) and that 70% of respondents said security was the primary reason for adopting IAM and SSO. Seamlessly connecting users to their cloud-based and on-premises applications, translating when applications speak different standards, connecting users in multiple user stores, securely, with no delay, under any circumstance (say, even if one of your data centers is underwater) requires an Enterprise-class identity solution.

So as we and the industry transform, we’ll continue to serve the present and invest in the future.

Yeah, we’re Enterprisey. For now.

About the author: Sarah is the Director of Product Management at Symplified. Prior to joining Symplified, Sarah was Director of Product Management at Webroot, where she led a number of product initiatives across the company’s suite of award-winning anti-malware products for businesses and more than 5 million consumers. Most notably, Sarah oversaw the launch of Webroot’s cloud-based endpoint security solution and contributed to the release of the company’s mobile security products. Sarah has also held product management and product marketing positions with Rally Software and Raindance (now InterCall).  Chat with Sarah on Twitter @sarney or email her at

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Forrester Research – “Build an Identity and Access Management Strategy”

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