The Symplified Blog

Introducing The New Symplified


Notice anything different about our look today?

Meet the new Symplified.

Today we’re extremely pleased to present a new brand that reflects the next stage in our company’s evolution.

Our approach to single sign-on (SSO) and identity and access management (IAM) technology was founded on security – providing the right tools for IT and security organizations to regain visibility and control across the growing number of both on premises and cloud-based applications they use to run their business.

Over the last six months, we have continued to build upon that foundation. We’ve redefined and extended our leadership team, product capabilities and go-to-market strategies to better support our company growth, capitalize on the market opportunity ahead of us and most importantly, deliver greater value and service to our customers and partners. (Click here to learn more about these developments.)

This transformation redefines Symplified as the leader in Identity-as-a-Service (IDaaS) for the hybrid cloud.

And it’s a very exciting time to be in the IDaaS market:

Gartner research shows that more than 50 percent of IAM deployments will be hybrid by 2015, integrating cloud-based applications with enterprise-side software.

And new research from Symplified, released today, shows the average organization manages not only up to 50 on-premises applications – two times the number of cloud-based applications managed – but also the identities of thousands of employees, customers, contractors and partners.

With such a high volume of sensitive user data flowing through dozens and dozens of applications, it’s no wonder our research found that security is the number one reason why IT professionals adopt IAM and SSO solutions. And yet many of our peers still base their approach to IDaaS on user convenience rather than security.

We’ve reintroduced Symplified as a secure identity bridge, managing employee, customer, contractor and partner identities and access across any device or application, located on-premises or in the cloud.

We leverage existing identity stores, both on-premises and in the cloud, to authenticate and connect users, eliminating any unnecessary user data replication. And our proxy-based solution delivers a detailed audit trail of how apps are being used locally and across mobile devices – an increasingly critical capability in the era of BYOD.

We’ve also assembled a world-class leadership team to support our product development, enterprise sales and partner programs, and marketing initiatives. Our shared vision is to deliver the most secure, easiest to deploy, and easiest to manage IDaaS platform in the world today.

The new Symplified brand you see today reflects that vision.

Over the coming weeks and months, expect more updates from us, including new product capabilities, partnerships, and other initiatives to continue building on our foundation.

We look forward to delighting our customers, partners and users with simple and secure identity management for the hybrid cloud.

And if you’re interested in learning more about the new Symplified or simply providing feedback, don’t hesitate to reach out –




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Resources & Downloads View All »

Single Sign-On (SSO) Buyers Guide

How is your enterprise managing the need for secure single sign-on across cloud applications and mobile devices? Download a Free copy of Symplified's Buyer's Guide to Single Sign-On (SSO).


Forrester Research – The Forrester Wave™: Enterprise Cloud Identity and Access Management

Download a FREE copy of The Forrester Wave™: Enterprise Cloud Identity and Access Management (IAM), Q3 2012.


Forrester Research – “Build an Identity and Access Management Strategy”

Download a FREE copy of this recent Forrester Research report to use as a roadmap for delivering security, productivity and cost savings with IAM.