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Mark brings 12 years of expertise in identity management, product marketing and user experience management to Symplified. He was also the co-founder of a personal VPN service designed for users of public WiFi hotspots. He previously managed the design, development, and launch of a large-format multi-touch display shopping assistant for Best Buy that was deployed in a dozen retail locations. While working with Best Buy, he was also responsible for integrating several new native mobile applications with the company's Reward Zone customer loyalty program.