Symplified
Our Story
Symplified's founders were instrumental in the formation of the Identity Management market. Their first company, Securant Technologies and its ClearTrust product, now are RSA’s flagship Web access management platform. At Securant, we worked with hundreds of enterprise deployments, experiencing firsthand the identity challenges that faced the Fortune 1000 during the Web 1.0 go-go days in the '90s.
First-generation identity companies understandably focused on big Fortune 500 infrastructure software architectures. They got rich off the backs of their customers - developing and selling huge, expensive, over-featured platforms. Times were good, companies spent millions for mega 'infrastructure' initiatives that drove feature creep and stifled innovation.
After Securant's acquisition by RSA in 2001, we stepped back and watched the identity market evolve. We saw the first-generation enterprise identity companies consistently ignoring an entire market segment. Thousands of midmarket enterprises needed identity management, but complexity and cost conspired against them, limiting identity management to only the largest enterprises.
SaaS Changed The Game
In the early 2000's, Software as a Service established itself as a better way to deliver business value with an On Demand model. SaaS broke the painful cycle of buying expensive software suites with bloated feature sets and unrealized promises, coupled with uncertain and risky outcomes. Companies like Salesforce.com, Taleo, Postini, Qualys, WebEx and Netsuite experienced meteoric growth. With growth came growing pains and companies found that SaaS alone wasn't a silver bullet.
SaaS was a game changer in CRM, ERP, collaboration, email and network security because it solved the cost and complexity problems that dogged many enterprise software deployments. One of the most expensive and complex IT problems – identity management – remained to be addressed.
The lack of an identity management capability for SaaS had two implications. The first was the lack of a purpose-built SaaS identity solution to solve the unique authentication, access and authorization problems encountered when deploying SaaS apps. The second ramification was the continued focus of identity solutions as an expensive enterprise infrastructure for the enterprise market. This continues to keep the benefits of identity management beyond the reach of most midmarket companies.
Complexity Seemed Inevitable
With our enterprise background, we at Symplified knew the complexities of identity management first-hand. Identity management involves a lot of moving parts which is why historically, management systems were themselves complex. The first-generation identity approach requires tremendous expertise in identity, security, middleware, databases, directories, web/app servers, backed by a team of administrators, developers, integrators, auditors - just to get the foundations in place.
Factor in deployment and integration efforts and these massive first-generation identity projects often took years to get up and working. Compounding the problem is the constant change and upgrade cycles. It wasn’t uncommon for a modest deployment of several thousand identities to cost many hundreds of thousands of dollars.
Don't get us wrong. We're huge fans of identity management - we just think there's a much better and simpler way to do it.
And so we started Symplified.
We made Symplified our namesake to remind us that everything we do should be as simple as possible for our customers. We thrive making really complicated things simple. They just work. Our identity as a service model, rather than enterprise infrastructure software, guarantees our customers a successful deployment. No shelf-ware or foundering project. Our perspective, earned over more than 13 years in the identity business, gives us the confidence that companies will reach an identity tipping point and demand change. Identity management, deployment, and maintenance will be forever altered. With Symplified, we aim to change the way B2B companies do business online by providing the security, manageability, compliance, integration and automation needed to scale across the Web.
The Key Is Simplicity.
We give our customers a precision-engineered, On-Demand application stripped of bloated features. Our solution is elegant and simple to use. Symplified gives you a “configuration-not-coding” solution that snaps into place and works right away. What formerly took several quarters can now be done in days. Symplified blends next-generation technology with world-class services and managed support. You get a real solution, not more infrastructure software. Success, not promises.
The Result Is Agility.
Symplified’s agile identity solutions leave far less uncertainty, producing tangible results more quickly and more cost-effectively than traditional licensed software. Our team has deep and broad relevant experience across a wide variety of industries to jumpstart more productive management of your website and SaaS applications. This translates into rapid and effective solutions because we understand your challenges.
Our SaaS identity deployment model applies agile software methods to break the deployment into manageable components. Each component includes identified success criteria. Once Symplified's service is in place, we train for the strategic alignment between business groups and IT. As your needs evolve, we’re right there with you. As our software evolves you always get the latest and greatest.
Different Is Great
With Symplified, we offer a clear alternative to first-generation enterprise identity infrastructure:
- We're SaaS, which means we guarantee success. Its simple, we guarantee the success of our customers’ Symplified deployment. If we're not every bit as good as we say we are - you don't pay. We've not lost a customer yet.
- Simple solution, easy purchase. You can test drive (and buy) Symplified products online and see for yourself that they work - in hours. Try that with the legacy guys, where you spend weeks just dealing with their sales reps and months of tinkering to get a trial working!
- Our technology is better, faster and easier. See for yourself and you'll be surprised at how simple identity can be when simplicity is designed in from day-one. With Symplified you'll get everything you need and nothing you don't. What a refreshing approach to software.
- More brains for your buck. We're a growing company and our team is 'roll up the sleeves’ types. You have access to a committed team that brings more than 50 years of combined identity experience. At Symplified we live and breathe identity, which is something that the mega-suite vendors have a hard time saying.
Go Simple. Be Happy.
All it takes to get started is watch a video (link), download a whitepaper (link) or give us a call (skype phone icon). We're here for you.
Sincerely,
Eric, Jonti & Darren
Founders